I'm director of a fast growing UK start-up company which sells products, software services for keeping fit at work. The concept is targeted at office workers and in this field of office fitness we rank number 1.
I'm looking for someone who can generate press and media attention about sitting less, moving more and keeping fit whilst at work. There is a genuine newsworthy element which should make the job easier as the idea of doing anything other than sitting in offices for 8 hours a day is an almost unquestioned convention. I'd like you to generate PR material that questions that convention given that current medical findings show that is so detrimental to our health.
I have plenty of content relating to the subject and a range of ideas but little time to execute. A book on the subject and associated course material to roll out to companies will be ready within a few months along with new products being released on an ongoing basis. Any buzz surrounding any of this is ideal.
This is a pure PR role for someone with experience. I don't mind how you do it and I'm completely open to ideas but will involve liaising with Press, TV, Radio and possibly holding events.
One of the events under consideration to promote the keep fit at work message is a UK TowerRunning series ( stair races in the tallest buildings in the UK). These are already popular in the States and generates huge interest but is yet to start in the UK. One other plan is to sponsor a 6 week academic lead study at a call centre, monitoring the health and call handling effects of using standing desks and mini-steppers as an alternative to sitting
Role is part time ( 5-10 hours per week), working remotely, liaising with myself and a digital marketing specialist. Being a start-up where cost is a factor, I've had to set the budget at around ?10 per hour. Apologies if that's not what you normally expect but I think this is a project to get genuinely excited about, as it has the potential to change working habits for a vast number of people
If you have experience, impeccable English and a genuine interest in the subject then please apply
Regards
Paul
There are no public clarification questions.
Source: http://www.peopleperhour.com/job/pr-person-for-generating-press-and-media-attention-to-office-236227
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