There?s a reason why so many AM radio stations have been creating stations on the FM side of the dial.
It?s because the younger generation considers AM stations irrelevant to them.
According to a story in Inside Radio, a new survey reaffirms consumer demand for FM radio in cars and virtually no interest in AM stations.
Kelly Music Research asked 500 18-54 year-olds which types of radio would be important if they were buying a car in the next week. FM came in first with 99% saying it was very or somewhat important, followed by satellite radio, Internet radio and HD radio.
AM came in last, with more than half of respondents calling it ?not important at all.?
Source: http://www.bottomlinecom.com/am-radio-heading-in-direction-of-buggy-whips/
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